Date of Conferral

2022

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

Pamm Kemp

Abstract

Employee turnover results in increased employers’ costs and a decrease in profitability. Transportation hiring managers who lack strategies to recruit and retain employees risk higher employee turnover, resulting in reduced profitability. Grounded in Herzberg’s two factory theory, the purpose of this qualitative multiple case study was to explore strategies transportation hiring managers use to recruit and retain employees to reduce employee turnover and improve profitability. The participants were three transportation hiring managers from three transportation companies in Eagan, Minnesota, who successfully implemented strategies resulting in employee retention. Data were collected using semi-structured interviews and a review of company documents. Data were analyzed using thematic analysis. The themes that emerged were: (a) recruiting and retention strategies, (b) effectiveness of retention and recruiting strategies, and (c) overcoming recruiting and retention barriers. A key recommendation is for transportation hiring managers to establish workforce collaboration with local, regional, and global universities and colleges. The implications for positive social change include the potential for a more stable workforce resulting in reduced reliance on government assistance programs and an increased tax base for local governments to provide needed services to the community.

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