Date of Conferral

2022

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

Elisabeth Musil

Abstract

Organizational leaders may not communicate effectively to motivate their virtual teammembers to achieve goals. Leaders who lack communication strategies to motivate virtual team members can lead to dissatisfied employees and increased timelines to achieve project goals for their organization. This may adversely impact the accurate and timely achievement of goals, reducing profits and thereby, shareholder returns. Grounded in Herzberg's two-factor theory, the purpose of this multiple case study was to explore leaders' communication strategies to motivate virtual team members to achieve project goals. The participants consisted of eight virtual team leaders in the northeastern United States who successfully implemented communication strategies to motivate their virtual team members within the past year (July 2021- July 2022). Data was collected using video conferencing and telephone semi-structured interviews and a review of public company documents. Through thematic analysis, three themes were identified: (a) leaders used multiple communication tools, (b) had a frequency of communication, and (c) provided feedback to their teams. A key recommendation for leaders to motivate their virtual team members to accomplish goals is to increase their communication using different communication tools and provide adequate clear feedback to their virtual team members. The implications of this study for positive social change include the potential for virtual team leaders to improve job satisfaction and motivation among virtual team members, resulting in enhanced rapport by understanding how to prevent dissatisfaction within their organizations.

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