Date of Conferral

2022

Degree

Ph.D.

School

Management

Advisor

Johnny L. Morris

Abstract

Studies have shown that the maritime sector creates socioeconomic opportunities and contributes significantly to the gross domestic product of Lagos state and Nigeria, but it misses digital opportunities for transformation. A literature gap existed on digital strategies to manage and transform maritime business operations in Lagos. The purpose of this qualitative exploratory multiple case study was to explore digital strategies that business leaders and managers may use to transform maritime business operations in Lagos. The digital business transformation (DBT) concept by Wade and an integrated DBT process concept framed this study. Data from purposefully sampled business leaders and managers in semi-structured interviews, with document review and reflective field notes, were analyzed through content analysis to answer the research question. The findings included the themes of (a) purpose and values of digital strategy inclusion, (b) why integrating digital objectives in the business process, (c) digital strategy as a business management tool, (d) as a transformational tool, (e) digital strategy implementation success factors, (f) DBT barriers, (g) supportive intervention measures, (h) the use of an integrated DBT process, (i) the horizon of digital strategy compliance, and (j) government and stakeholders’ involvement in Lagos’ maritime DBT. Digital strategies in Lagos’ maritime business operations as recommended in this study may influence change in process and management practice for business sustainability in Lagos and better living standards for positive social change.

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