Date of Conferral

2023

Degree

Ph.D.

School

Management

Advisor

Daphne Halkias

Abstract

This study aimed to fill a significant gap in the literature on empirical research on the governance structure of the Metaverse. The purpose of this study was to describe Metaverse strategy and innovation management experts’ views on how business leaders and policymakers may collaborate on shaping a governance structure for the Metaverse. This study used a multiple case study design to collect data from a purposeful sample of eight Metaverse experts using a semistructured interview format. This study was framed by three key concepts: Rogers’s concept of diffusion of innovations, Ball’s concept of the Metaverse, and Fernandez and Hiu’s concept of privacy, ethics, and governance in the Metaverse. Twelve themes emerged from the analysis of the data: (a) the Metaverse as disruptors across all industries, (b) human adoption and collaboration as drivers of future business innovation in the Metaverse, (c) the challenge of interoperability across public and private platforms, (d) global network of stakeholders that fosters a holistic and innovative approach to data governance, (e) governance framework that creates value for the consumer, (f) centralized and decentralized options for governance, (g), advantages and challenges of user control over personal data, (h) collaborative policies as regulators of human behavior in the Metaverse, (i) multi-stakeholder generated Metaverse security and privacy policy, (j) policies that regulate user-generated content, (k) incorporation of diversity, equity, and inclusion principles for organizations operating in the Metaverse, and (l) accessibility to all consumers. This study’s result may drive positive social change by presenting practical information on developing a governance framework to regulate the Metaverse.

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