Date of Conferral

2023

Degree

Ph.D.

School

Management

Advisor

Teresa M. Lao

Abstract

Women entrepreneurs in Ghana are not prepared for entrepreneurship and face individual and contextual barriers that include social, cultural, economic, political, demographic, institutional, and technological perceived support. Guided by the institutional theory, the purpose of this qualitative exploratory multiple case study was to explore business strategic information that women entrepreneurs in Ghana need to learn to make their business sustainable beyond 5 years. Ten successful women entrepreneurs from 5 industries in Ghana, who had the training, experience, and information on the causes of business failure and had applied that information to gain business sustainability beyond 5 years, were recruited. Data analysis involved methodological triangulation, member checking, and Yin’s 5 steps. Key findings were change management and adaptation, agility and flexibility in operations, comprehensive analysis of stakeholders, creation of business policies and objectives, designing and executing digital implementation plan, developing, and supporting corporate culture, developing, and measuring performance standards, and enhancing internal control and processes. Findings may be used to reduce poverty and increase women’s employment, sustainability in women-owned businesses, community development, and the standard of living. The implication to social change includes increase in women employment, poverty reduction among women and community, community development, and improvement of living standard for women population.

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