Date of Conferral
2022
Degree
Doctor of Business Administration (D.B.A.)
School
Business Administration
Advisor
Diane Dusick
Abstract
User Experience (UX) design improvement can alter business results. Information technology (IT) company leaders are concerned with UX design improvement, as it is the number one indication of product innovation success and user satisfaction. Grounded in Christensen’s disruptive innovation theory, the purpose of the qualitative single case study was to explore strategies IT company leaders and UX designers used to identify critical UX design elements that lead to improved product innovations. The participants were five IT company leaders and a focus group of four UX designers employed by a sizeable telecom organization in Beijing, China. The data were collected from five semistructured interviews and the focus group discussion. Through thematic analysis, five themes emerged: cultivate a user-centered company culture, improve UX design basic factors, focus on the users, measure UX design key performance indicators, and optimize the UX design process. The primary recommendation is for business leaders to cultivate a user-centered culture through building a user-centered belief across the organization and reaching support from the senior management. The implications for positive social change include the potential to develop useful products that may help users solve real-life problems and enhance their quality of life.
Recommended Citation
Zhao, Jibing, "Strategies That Improve UX (User Experience) Design Through Product Innovation" (2022). Walden Dissertations and Doctoral Studies. 12902.
https://scholarworks.waldenu.edu/dissertations/12902
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Business Commons, Databases and Information Systems Commons, Other Communication Commons
