Date of Conferral

2022

Degree

Doctor of Business Administration (D.B.A.)

School

Information Systems and Technology

Advisor

Irene Williams

Abstract

Improperly planned capital investments in new technologies could result in lost productivity for e-procurement and supply chain managers in the e-commerce industries. Grounded in the technology acceptance model, the qualitative multiple case study design was used to explore strategies business managers use to adopt technology innovations to improve product marketing and profitability. Participants were five supply chain business managers and owners from five separate organizations in the southwestern region of the United States. Data were collected via responses submitted through Google Forms and emails, written logs, telephone calls, and recorded audio. Thematic analysis resulted in two key themes: perceived ease of use and perceived usefulness. A key recommendation is implementing strategies that involve agile and lean thinking processes, artificial intelligence, and automation. Implications for positive social change include the potential to improve the customer experience while contributing to a sustainable environment.

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