Date of Conferral
2023
Degree
Doctor of Business Administration (D.B.A.)
School
Business Administration
Advisor
Micheal Campo
Abstract
Ineffective global expansion can adversely affect small and medium enterprises (SMEs) business outcomes. Business leaders are concerned with developing effective global expansion strategies to penetrate potential international markets, thus enhancing sustainability. Grounded in the business management systems theory, the purpose of this qualitative multi-case study was to explore strategies that leaders of Sub-Saharan Africa manufacturing SMEs use for global expansion. The participants were five manufacturing value-adding SME leaders participating in export markets. Using Yin’s five steps data analysis process, six themes emerged: (a) enterprise characterization, (b) understanding the enterprise’s product, (c) intra-enterprise factor-based strategies for export participation, (d) the enterprise’s external factor-based strategies for successful export venture, (e) global expansion strategies, and (f) serendipitous findings. A key recommendation for SME leaders is to analyze the critical components of their products and prepare to adjust them to the demand dimensions of the target market. The implications for positive social change include the potential to increase the enterprise’s wealth, increase employment, reduce poverty for all value chain participants, and growth in gross domestic product.
Recommended Citation
Mbidde, Henry, "Business Functions Capabilities and Small and Medium Enterprises’ Internationalization" (2023). Walden Dissertations and Doctoral Studies. 12774.
https://scholarworks.waldenu.edu/dissertations/12774
