Date of Conferral
2022
Degree
Doctor of Business Administration (D.B.A.)
School
Information Systems and Technology
Advisor
David L. Johnson
Abstract
Military exchange business leaders recognize declines in profit have the potential for a loss of revenue and possible closings of the military exchange business in some locations. Grounded in Porter’s five forces model, the purpose of this qualitative single case study was to explore strategies military exchange business leaders use to reverse profit declines to remain sustainable. The participants were four military exchange managers who reversed the decline in profits and remained sustainable. Data were collected using semistructured interviews and a review of organizational documents. Through thematic analysis, three themes were identified: rivalry among existing competitors, potential development of substitutes, and the buying power of consumers. A key recommendation is for business leaders to develop, implement, and oversee various social media platforms to communicate and influence customers, the community, exchanges, and corporate buyers and leaders. The implications for positive social change include the potential retention of workers in the exchange and the improved level of service to military families and veterans who depend on exchange services.
Recommended Citation
Johnson, David L., "Strategies to Reverse Profit Declines at Exchanges" (2022). Walden Dissertations and Doctoral Studies. 12725.
https://scholarworks.waldenu.edu/dissertations/12725
