Date of Conferral
2022
Degree
Doctor of Business Administration (D.B.A.)
School
Management
Advisor
Gwendolyn Dooley
Abstract
AbstractSignificant communication challenges experienced by leaders in managing virtual dispersed teams can hinder production schedules, completion timelines, and service to stakeholders. Grounded in situational leadership theory, the purpose of this qualitative single case study was to explore communication strategies three online automotive managers used to motivate virtual sales team members to maintain productivity in California, Washington, Oregon, and Idaho. Data were collected from semistructured interviews and a review of organizational documents, including performance reports, and were interpreted using thematic analysis. The three primary themes that emerged were (a) accountability, (b) leadership communication and engagement practices, and (c) leadership role in virtual teams. A key recommendation for virtual leaders is to implement communication strategies that support and train virtual leaders in defining their roles. The implications for positive social change include the potential to provide opportunities for community members to become employed at organizations globally while contributing to the local tax base.
Recommended Citation
Christman, Gregory Scott, "Communication Strategies to Enhance Productivity for Virtual Advertising Account Executives" (2022). Walden Dissertations and Doctoral Studies. 12657.
https://scholarworks.waldenu.edu/dissertations/12657
