Date of Conferral
2023
Degree
Doctor of Business Administration (D.B.A.)
School
Business Administration
Advisor
Michael Campo
Abstract
Employee engagement is crucial for the success of any organization, and disengaged employees can reduce productivity and increase costs. Media leaders are concerned with the negative impact that employee disengagement can have on firms’ profitability and competitiveness. Grounded in Herzberg’s two-factor theory, the purpose of this qualitative multiple-case study was to explore strategies leaders use to increase employee engagement in media organizations. Participants comprised five leaders within media organizations with a local presence in Georgia who successfully implemented strategies to increase employee engagement. Data were collected through semistructured interviews and a review of online and public platforms. Data were analyzed using Yin’s five-step method, resulting in three themes: communication, employee involvement, and employee training and development. A key recommendation for media organization leaders is to incorporate face-to-face or one-on-one communication. The implications for positive social change include the potential to improve job satisfaction and increase employee productivity.
Recommended Citation
Byrd, Mercedeez Porsché, ElLexus, "Strategies for Increasing Employee Engagement in Media Organizations" (2023). Walden Dissertations and Doctoral Studies. 12653.
https://scholarworks.waldenu.edu/dissertations/12653
