Date of Conferral
2022
Degree
Doctor of Business Administration (D.B.A.)
School
Business Administration
Advisor
James Glenn
Abstract
Small businesses employ most Americans in the workforce; however, more than half of small businesses fail within the first 5 years of operation. Small business owners who lack business planning strategies are at a higher risk of failure. Grounded in the sustainable activity model, the purpose of this multiple case study was to explore strategies hair salon owners used to sustain their business beyond 5 years. The participants comprised seven hair salon owners in the Southern region of the United States who successfully sustained their business beyond 5 years. Data were collected from semistructured interviews and reviews of organization documents and websites and then evaluated using Yin’s five-step data analysis process. Three themes emerged: (a) marketing, (b) cash management, and (c) creation of a good business plan. The key recommendation is for hair salon owners to establish and implement business plans to obtain funding sources to prevent business failure and sustain future growth. The implications for positive social change include the potential for hair salon owners to increase employment opportunities and increase tax revenue to enrich the community.
Recommended Citation
Adams, Charity T., "Business Planning Strategies to Sustain Hair Salons" (2022). Walden Dissertations and Doctoral Studies. 12235.
https://scholarworks.waldenu.edu/dissertations/12235
