Date of Conferral

2023

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

Rocky Dwyer

Abstract

Nonprofit leaders must ceaselessly endeavor to become more entrepreneurial by accumulating strategies for growing organizational revenue and promoting financial sustainability when charitable contributions cannot fund their business operations. The failure to obtain charitable contributions can lead to nonprofit closure. Grounded in behavioral portfolio theory, the purpose of this qualitative single case study was to explore strategies a leader of a small Wisconsin nonprofit used to increase revenue and financial sustainability when charitable contributions were insufficient to finance business operations. Data collection included semistructured interviews; organizational documents and reports; financial records and reports; social media; and internet reports. Data were analyzed using thematic analysis and two themes emerged (a) funding diversification and (b) converting income into cross-selling opportunities. A key recommendation is for nonprofit leaders to regularly analyze the income sources within their revenue mixes to identify cross-selling opportunities. The implications for positive social change include the potential to deliver more goods, services, and employment opportunities to individuals, families, communities, and society.

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