Date of Conferral

2023

Degree

Doctor of Psychology (Psy.D.)

School

Psychology

Advisor

Derek M. Rhode

Abstract

AbstractRevenue planning for minority-owned organizations is vital for sustainability. This is a significate concern for behavioral health practitioners who must deal with the changing landscape of mental health and the financial worries of sustaining a successful organization. This case study examined effective revenue planning for a minority-owned behavioral health organization located in the mideastern part of the United States. The organization provides several different behavioral treatment services for children, adolescents, and adults. The Baldrige excellence framework for healthcare guided a system-based approach to assessing the minority-owned organization. The systems approach identified noted organizational components of leadership, strategy, and operations. Themes were then broken down into subthemes: strategic planning for minority businesses, organizational development, revenue diversification, leadership, finances, mental health, and small business development. Data were collected through semi-structured interviews with the organization leaders, examining the organization's documentation, and reviewing peer-reviewed literature on minority-owned businesses. The findings showed a need for leadership education, organizational certifications, strategic planning, branding, and marketing. This information presented a recommendation list to Organization X (pseudonym), which addressed the study’s results. The information consisted of recommendations for educational directives, a list of organizational certifications, identified strategic plans, and branding and marketing implications. Information developed in this case study may lead to sustainable practices to assist underserved minority mental health communities.

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