Date of Conferral
1-1-2021
Degree
Doctor of Business Administration (D.B.A.)
School
Business Administration
Advisor
Jaime Klein
Abstract
More than 80% of small consulting businesses fail within the first five years of operation. Small consulting company owners are concerned with failing within the first five years because community economic development can be adversely impacted. Grounded in the resource-based view theory, the purpose of this qualitative multiple case study was to explore strategies African American consulting company owners use for longevity beyond five years. The participants comprised African American owners of three consulting businesses located in the northeast region of the United States, who successfully sustained their business beyond five years. Data collection included semistructured interviews with consulting company owners and the reviewing of company documents. The data analysis process involved Yin’s 5-step thematic approach and resulted in three themes: embracing entrepreneurship mindset, fostering creativity for innovation, and capitalizing on a specialty. A key recommendation includes conducting feasibility screening and then designing and using a strategy canvas to identify opportunities. The implications for positive social change have the potential for small business leaders to provide employment opportunities.
Recommended Citation
Johnson, III, Charles C., "African American Entrepreneurial Business- Sustaining Strategies" (2021). Walden Dissertations and Doctoral Studies. 11440.
https://scholarworks.waldenu.edu/dissertations/11440
