Date of Conferral
1-1-2021
Degree
Doctor of Business Administration (D.B.A.)
School
Business Administration
Advisor
John Hannon
Abstract
An increased interest in how perceptions of stakeholders and customers can affect the performance of an organization has led some scholars to study the link between corporate social responsibility (CSR) and financial performance. Some business leaders attempt to allocate significant time and resources towards CSR, specifically corporate-sponsored volunteer (CSV) programs, but have yet to develop the business rationale and lack strategies. Grounded in Herzberg’s two-factor theory, the purpose of this qualitative multiple case study was to explore strategies central Florida executive level business leaders used to establish or maintain CSV programs. Participants comprised three business leaders from central Florida firms who demonstrated success in effectively developing and implementing strategies to allocate resources to establish or maintain CSV activities. Data were collected from semistructured interviews, organizational policy documents/reports, and company marketing brochures. Methodological triangulation was used to analyze data, and three themes emerged: employee impact, shareholder expectations, and benefit to society. A key recommendation for business leaders is to justify allocating resources in support of CSV programs used to implement practices and programs for empowering employee input for future endeavors. The implication for positive social change includes the potential for business leaders to better understand their role in developing CSR strategies, thereby enabling socially responsible organizations and better meeting society’s expectations.
Recommended Citation
Cantrell, Jolene, "Strategies to Justify Resource Allocation to Corporate-Sponsored Volunteer Programs" (2021). Walden Dissertations and Doctoral Studies. 11414.
https://scholarworks.waldenu.edu/dissertations/11414
