Date of Conferral
2021
Degree
Doctor of Business Administration (D.B.A.)
School
Business Administration
Advisor
Mohamad Hammoud
Abstract
Leaders who lack effective strategies to increase employee morale face an organizational decrease in productivity, sustainability, and profitability, increasing absenteeism and turnover and costing businesses millions of dollars. Grounded in Burns’s transformational leadership theory, the purpose of this qualitative single case study was to explore strategies used by successful organizational leaders to increase employee morale to improve productivity and profitability in their organization. Data were collected through semistructured interviews and a review of company documents. Participants comprised five leaders of a company located in Knoxville, Tennessee, who successfully used strategies to increase employee morale resulting in increased productivity and profitability. Three themes emerged through Yin’s five-step data analysis process: effective communication, employee engagement, and employee reward. A key recommendation for business leaders is to encourage open communication through emails, face-to-face meetings, phone calls, and yearly performance reviews. The implications for positive social change include the potential to increase employees’ morale and improve organizations’ productivity and profitability, leading to a decrease in unemployment and crime and enabling the organization employees to contribute time, skills, and money to the local community.
Recommended Citation
Coffey, Shannon Gary, "Strategies to Increase Employees’ Morale" (2021). Walden Dissertations and Doctoral Studies. 11174.
https://scholarworks.waldenu.edu/dissertations/11174
