Date of Conferral

2021

Degree

Doctor of Business Administration (D.B.A.)

School

Management

Advisor

Dr. Kenneth Gossett

Abstract

The failure of U.S. small home textile business owners to comply with North American Free Trade Agreement (NAFTA) regulations can have adverse business outcomes. Small U.S. textile owners must comply with NAFTA regulations to sustain business operations. Grounded in the resource-based view theory, the purpose of this qualitative, multiple case study was to explore strategies small home textile owners use to comply with North American Free Trade Agreement (NAFTA) regulations when trading with Mexico. The participants were four owners of SMEs located in the greater New York City area who use successful strategies to export to Mexico. The data were collected using semistructured open-ended questions, a review of public documents and were analyzed using the six-step thematic process from which three themes emerged: (a) acquisition of proper machinery, equipment, and human resources; (b) improved understanding of Mexico’s culture; and (c) the use of understanding pertinent North American Free Trade Agreement regulations. A key recommendation is to hire an experienced export agent to help SME owners reduce export mistakes and improve export margins. The implications for positive social change include the potential to create jobs, reduce poverty; thus, improving the quality of community members’ lives.

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