Date of Conferral
2020
Degree
Doctor of Business Administration (D.B.A.)
School
Business Administration
Advisor
Rollis Erickson
Abstract
AbstractLow employee engagement can negatively impact productivity for small fast-food restaurants in the United States. Small fast-food restaurant managers who do not engage employees experience decreased employee productivity. Grounded in Hofstede's cross-cultural dimensions theory, the purpose of this qualitative multiple case study was to explore strategies managers of small fast-food restaurants managers use to improve employee engagement. Participants were four small fast-food restaurants manager within the southern region of the United States who used cross-cultural strategies to successfully engage employees. Data were collected through semistructured interviews and internal company documents and were analyzed using thematic analysis. Four themes emerged: (a) developing relationships, (b) empathy, (c) mindfulness and respect for others, and (d) training and communicating. A key recommendation is for managers to implement cross-cultural communication training for employees. The implication for positive social change includes the potential to enhance economic growth that supports family well–being in local communities.
Recommended Citation
moton, alvin sidney, "Cross-Cultural Communication Strategies That Engage Employees and Increase Productivity." (2020). Walden Dissertations and Doctoral Studies. 11102.
https://scholarworks.waldenu.edu/dissertations/11102
Included in
Business Commons, Communication Commons, Cultural Resource Management and Policy Analysis Commons
