Date of Conferral

2021

Degree

Doctor of Business Administration (D.B.A.)

School

Management

Advisor

Gregory Uche

Abstract

Ineffective leadership strategies can negatively impact telemedicine technology implementation in rural hospitals, which may hinder profitability. Rural hospital administrators who struggle to implement telemedicine technology for improved profitability are at high risk of experiencing patient health outcomes failure. Grounded in the technology acceptance model, the purpose of this qualitative single case study was to explore leadership strategies rural hospital leaders use to implement telemedicine technology to improve profitability. The participants were five health care administrators of a rural hospital in a Midwest U.S. state who successfully implemented telemedicine technology to improve profitability. Sources for data collection were semistructured interviews and company documents. Data analysis involved the use of the thematic process where four themes emerged: training and education; identification of stakeholders and collaboration; physician leader role and coordination; and transparency, information sharing, and communication. A key recommendation is for rural hospital leaders to organize regular conferences and workshops on strategies to improve the leadership skills of managers responsible for implementing telemedicine technology. The implications for positive social change include the potential for health care leaders to create job opportunities and generating income for employees to benefit their families, thereby boosting the local economy.

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