Date of Conferral
2021
Degree
Doctor of Business Administration (D.B.A.)
School
Business Administration
Advisor
Gwendolyn Dooley
Abstract
High levels of employee disengagement can lead to high attrition rates that impact customer satisfaction. Retail industry leaders who lack mentoring strategies can experience a decrease in productivity because of employee disengagement. Grounded in transformational leadership theory, the purpose of this qualitative multiple case study was to explore mentoring strategies used by three retail industry leaders in the state of Virginia, who have improved employee engagement. Data were collected through semistructured interviews and the review of organizational documents that included a mentoring guide, company newsletter, and mentee core assessments. The themes that emerged from the thematic analysis were mentoring practices, engagement techniques, and organizational leadership roles. A key recommendation for retail industry leaders is to develop a mentoring strategy that includes supporting and training employees and redefining a leader’s role to mentor. The implications for positive social change include the potential for organizational stability, which would support local communities by providing better services and employment opportunities.
Recommended Citation
Moss, Cynthia June, "Mentoring Strategies to Enhance Employee Engagement in the Retail Industry" (2021). Walden Dissertations and Doctoral Studies. 10520.
https://scholarworks.waldenu.edu/dissertations/10520
