Date of Conferral

2021

Degree

Doctor of Business Administration (D.B.A.)

School

Management

Advisor

Chad Sines

Abstract

Small business owners with unsuccessful strategies of implementing computerized accounting systems may face a negative impact with their business sustainability and their business financial performance. Small businesses support the majority of the workforce in the United States, but 50% of small businesses fail within five years, and only 30% may survive long term. The beauty salon owners selected, successfully implemented a computerized accounting system to overcome the challenges of financial loss. Grounded in Davis’s technology acceptance theory, the purpose of this qualitative multiple case study was to investigate strategies small business beauty salon owners in Baltimore used to adopt computerized accounting systems to sustain their businesses beyond five years. Data were collected from semi structured interviews and company documents from six beauty salon owners in Baltimore who successfully adopted a computerized accounting system in their business. Thematic analysis was used to analyze the data. Four themes emerged: business growth, accounting systems operations, managing finance using an effective accounting system, and computer education and knowledge. A key recommendation is for beauty salon owners to immediately seek outside financial advisors to set their business up with computerized accounting systems. The implications for positive social change include the potential for small business owners to improve financial stability and increase growth, leading to employment in the local community and economic sustainability while providing business mentors for future entrepreneurs.

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Accounting Commons

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