2010-2016 Archived Posters
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Description
A qualitative multiple-case study about strategies needed to align financial strategy with customer oriented practices. Interview data from 30 personnel of 2 retail businesses were coded and analyzed. Emerging themes included planning, customer supremacy, viability, and clarity. Implications for positive social change included impetus for economic stability and prosperity of society.
Publication Date
2013
City
Minneapolis, MN
Keywords
Research Symposium
Disciplines
Finance and Financial Management
