Date of Conferral
2023
Degree
Doctor of Business Administration (D.B.A.)
School
Management
Advisor
Christopher Beehner
Abstract
Abstract Nonprofit sector administrators inability to procure and retain long-term donors can result in reduced revenue and possible organization failure. Nonprofit administrators who lack strategies to procure and retain long-term donors can negatively impact organizational performance and success. Grounded in network theory, the purpose of this qualitative multiple-case study was to explore strategies nonprofit administrators use to procure and retain long-term committed donors to remain operable. The participants comprised four administrators of four separate nonprofit organizations in Fort Lauderdale, Florida who procured and retained long-term committed donors to remain operable for at least 5 years. Data were collected through semistructured interviews and a review of organization documents. Thematic analysis was used to analyze the data. Three themes emerged: relationships with donors, sustainability and accountability, and revenue multiplicity. A key recommendation is for nonprofit administrators to engage and educate donors whose interests align with the nonprofit organization’s mission. The implications for positive social change include the potential for nonprofit administrators to ensure their organizations remain operable, thereby continuing to provide services to assist members of the community with improving their quality of life.
Recommended Citation
Rolle, Dr. Maxine, "Nonprofit Administrator Strategies to Procure and Retain Long-Term Donors" (2023). Walden Dissertations and Doctoral Studies. 13095.
https://scholarworks.waldenu.edu/dissertations/13095
