Green Innovative Strategies Construction Business Leaders Implement to Increase Organizational Performance

Construction business leaders are hesitant to implement innovative green strategies as it is perceived to have high costs implementation. Grounded in Fiedler’s contingency theory, the purpose of this qualitative multiple case study was to explore the innovative green strategies implemented by construction business leaders to increase organizational performance. Five themes emerged from the findings of the research: innovative research and design, collaboration, leader involvement, education, and marketing. The implications for positive social change include the potential for construction business leaders to raise awareness and knowledge of green innovation practices and the conservation of natural resources to minimize environmental degradation.

Recommended Citation

O'Mard, J. (2020, October 1-2). Green innovative strategies construction business leaders implement to increase organizational performance [Poster presentation]. Walden University Research Conference 2020 (online). https://scholarworks.waldenu.edu/researchconference/2020/posters/14/