Abstract
In this article, we consider music as the praxis of ideology in the 1960s within the framework of Burke’s rhetoric of transformation. The 1960s were a period of cultural change in the United States and around the world—the civil rights movement, protests against the Vietnam War, challenges to communism in Eastern Europe, liberation politics around the world. The role of music as a unifying element among those people advocating change is well established in scholarship. We take that consideration of the role of music into a discussion of how music became the praxis of ideology, providing a place where millions of people could advocate for change and be part of the change by interacting with the music.