Playing Chicken

Document Type

Book Chapter

Publication Date


Originally Published In

Casing Public Relations. Dubuque, IA: Kendall Hunt.

Page Numbers

Chapter 12


Provide your students with a reasoning process that leads to good decision making in the fast paced world of public relations….

Students engaged in case analysis learn to think, analyze, react and evaluate so that they develop transferable critical, analytical, problem focused skills that can be used in all workplace settings and life in general. The process enables students to apply theories and concepts that they are learning in an immediately applicable fashion. This maximizes retention.

Casing Public Relations features more than thirty intriguing fictional case study scenarios that all levels of decision makers in our media and social media saturated world may face.

Casing Public Relations:

  • Is an invaluable supplementary book for in-person or online undergraduate/entry level graduate public relations and communication courses.
  • Uses the “safe distance case method of study” to analyze scenarios. This approach to teaching and learning is most notably used in the legendary Harvard Law School.
  • Brings issues to life by featuring case studies written by a diverse collection of public relations scholars and practitioners.
  • Does not limit the reader with potential solutions and best solutions to a problem. This enables a class to apply the concepts of a PR course to the case itself and come up with a decision on their own.

From Publisher