Date of Conferral



Doctor of Business Administration (D.B.A.)




Lawrence R. Ness


The problem researched was small business leaders' early and limited adoption of cloud computing. Business leaders that do not use cloud computing may forfeit the benefits of its lower capital costs and ubiquitous accessibility. Anchored in a diffusion of innovation theory, the purpose of this quantitative cross-sectional survey study was to examine if there is a relationship between small business leaders' view of cloud-computing attributes of compatibility, complexity, observability, relative advantage, results demonstrable, trialability, and voluntariness and intent to use cloud computing. The central research question involved understanding the extent to which each cloud-computing attribute relate to small business leaders' intent to use cloud computing. A sample of 3,897 small business leaders were selected from a commerce authority e-mail list yielding 151 completed surveys that were analyzed using regression. Significant correlations were found for the relationships between the independent variables of compatibility, complexity, observability, relative advantage, and results demonstrable and the dependent variable intent to use cloud computing. However, no significant correlation was found between the independent variable voluntariness and intent to use. The findings might provide new insights relating to cloud-computing deployment and commercialization strategies for small business leaders. Implications for positive social change include the need to prepare for new skills for workers affected by cloud computing adoption and cloud-computing ecosystem's reduced environmental consequences and policies.