Date of Conferral



Doctor of Business Administration (D.B.A.)




Lisa A. Cave


Counterfeiting causes substantial negative impacts on intellectual property and opportunity costs to businesses worldwide. Anticounterfeiting department executives who lack multidimensional anticounterfeiting strategies to mitigate fakes may incur substantial financial loss and intellectual property theft. Grounded in the systems theory, the purpose of this qualitative single case study was to explore the strategies that anticounterfeiting department managers use to mitigate counterfeiting. The participants comprised 4 anticounterfeiting representatives of a consumer products company in a metropolitan area of Georgia who successfully devised and implemented anticounterfeiting strategies. Data were collected from semistructured interviews and the firm's online resources. Thematic analysis was used to analyze the data, and 3 themes emerged: using online resources, increasing awareness, and continuous improvement. A key recommendation is for anticounterfeiting managers to integrate online resources created by experts in the field to improve the current anticounterfeiting strategy. The implications for positive social change include the potential for anticounterfeiting leaders to increase awareness and understanding of effective anticounterfeiting strategies, help businesses protect intellectual property and creations, increase profitability, extend business lifespan, and promote national economic advancement. Reducing counterfeiting also lessens the negative socioeconomic impacts that harm consumer morale, health, safety, and national economic advancement.