Date of Conferral



Doctor of Business Administration (D.B.A.)


Business Administration


Ronald C. Jones


Insurance business managers who fail to retain employees experience reduced profitability and productivity. Employee retention issues in the insurance industry negatively affect recruitment and training costs, employee engagement, and operational efficiency. Grounded in Herzberg’s 2-factor theory of motivation, the purpose of this qualitative multiple case study was to explore strategies that insurance company managers use to retain employees. Data were collected through semistructured interviews with 5 insurance managers in New York and a review of company documents on employee retention strategies. Data were analyzed using Yin’s 5-step process of compiling, disassembling, reassembling, interpreting, and concluding data. The 3 themes that emerged from data analysis were employee training strategy, employee motivation strategy, and compensation strategy. A key recommendation is that managers in the insurance industry increase employee retention rates by improving their professional development opportunities. The implications for positive social change include the potential for insurance business managers to retain high-caliber employees, lower local unemployment rates, and improve the living standards in the communities they serve.