Date of Conferral



Doctor of Business Administration (D.B.A.)


Business Administration


Matthew Knight


Ineffective retention strategies can negatively impact business productivity and profitability. Financial advisor managers who struggle to maintain productivity and profitability because of ineffective retention strategies are at a high risk of failure. Grounded in Herzberg's two-factor theory, the purpose of this qualitative multiple case study was to explore strategies successful financial advisor managers used to retain financial advisor employees and maximize productivity and profitability. The participants comprised 5 financial advisor managers from 5 different financial service firms in Houston who effectively used retention strategies to maximize productivity and profitability. Data were collected from semistructured interviews and company website documents. Yin's 5-step approach was used to analyze the data. Two main themes emerged from the data: employee well-being and employee motivators. A key recommendation includes utilizing more than one retention strategy, such as compensation and benefits, sense of achievement, and growth and opportunity. The implications for positive social change include the potential for financial advisor managers to create jobs and support the local communities' economic development.