Date of Conferral



Doctor of Business Administration (D.B.A.)


Business Administration


Matthew P. Knight


Lack of innovation-driven revenue growth can have adverse effects on organizational outcomes. Company leaders who do not pursue innovation put their firm's survival at risk. Grounded in Christensen's theory of disruptive innovation and Rogers's diffusion of innovation theory, the purpose of this quantitative correlational study was to examine the relationship between company culture, company maturity, company revenue, and innovation-driven revenue growth rate in global heavy equipment manufacturing firms. Secondary data (N = 50) were collected from the Yellow Table, an annual listing of the top 50 global heavy equipment companies by revenue from 2002 to 2018. The results of the binary logistic regression were not significant, χ2(8, N = 50) = 8.84, p = .356. A key finding is that Japanese-culture companies are more likely to have high innovation-driven growth rates. The implications for positive social change include the opportunity for leaders to embrace new technologies and train and equip workforces to be ready to thrive in future environments, which could sustain and grow employment levels.