Date of Conferral

2020

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

Kenneth Gossett

Abstract

Business leaders who fail to implement innovative technology solutions in their companies face economic distress in these organizations. Guided by the task technology fit model as the conceptual framework, the purpose of this qualitative single case study was to explore strategies used by pharmacovigilance (PV) systems leaders to implement innovative technology solutions. The participants were 4 PV systems managers working in a pharmaceutical company in the Boston area of Massachusetts, United States, who used successful strategies to implement innovative technology solutions to automate adverse events case processing. Data were collected using semistructured interviews and company documents. The collected data were analyzed using Yin’s 5-step data analysis, which included compiling, disassembling, reassembling, interpreting data, and concluding the findings. Three key themes emerged: automation solution selection and implementation strategies, business operation model changes, and communication and training strategies. The key recommendation is for PV leaders to implement automation solutions and redirect the savings from PV operations in terms of cost and workforce tasks toward investing in the actual PV tasks such as benefit-risk assessments of products. The implications for positive social change include the potential to identify strategies to improve patient outcomes and assist in making pharmaceutical medicines more efficacious and safer for human use in reducing unnecessary deaths.

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