Date of Conferral
Doctor of Business Administration (D.B.A.)
Lack of employee engagement increases expenses for organizational leaders. Retail leaders struggle with identifying successful engagement strategies to achieve performance outcomes. Grounded by the motivation-hygiene theory, the purpose of this qualitative multiple case study was to explore strategies retail leaders used to increase employee engagement. The participants comprised 5 retail leaders in South Florida who experienced an increase in employee engagement. Data were collected from semi-structured interviews and documents that included publicly posted annual reports and strategic plans. The three themes that emerged using thematic analysis were employee incentives, effective communication, and affirmation from leaders. A key recommendation for business leaders is to conduct stakeholder listening sessions to receive feedback that could resolve concerns, increase morale, and guide change initiatives. The implications for social change include the potential for leaders of thriving companies to support local community projects that benefit the citizens of surrounding communities.
Crawford, Yvonne Nicole, "Strategies Leaders in the Retail Industry Use to Increase Employee Engagement" (2020). Walden Dissertations and Doctoral Studies. 9094.