Date of Conferral



Doctor of Business Administration (D.B.A.)




Dr. Jamiel Vadell


Strategies for Small Restaurant Owner Success Beyond 5 Years


Veda P. Allen-Barnes

MBA, University of Phoenix, 2015

BS, Queens College of the City University of New York, 1995

AAS, Borough of Manhattan Community College the City University of New York, 1992

Doctoral Study Submitted in Partial Fulfillment

of the Requirements for the Degree of

Doctor of Business Administration

Walden University

August 2020

Limited strategies in the restaurant industry may lead to the loss of competitive advantage. Restaurant owners who lack success strategies may experience business failure. Grounded in the resource-based view, the purpose of this qualitative multiple case study was to explore strategies some small restaurant owners use to succeed in business beyond 5 years. The participants for this study included 5 five small restaurant business owners in New Jersey who successfully implemented strategies and remained in business for more than 5 years after beginning operations. Data were collected from semistructured interviews, documentation, and member checking to obtain responses from the participants. Thematic analysis was used to analyze the data. Three themes emerged: financial stability strategies, customer retention strategies, and marketing strategies. One recommendation is to ensure financial stability by creating long term goals, reducing cash flow issues, and promoting business continuity. The implications for positive social change include the ability to recruit and retain employees, to strengthen the restaurant industry, and build the local economy.