Date of Conferral



Doctor of Business Administration (D.B.A.)


Business Administration


Annie H. Brown


The existence of disengaged employees can reduce productivity and increase organizations’ costs. Engaged employees are vital to many organizations and the success of organizational leaders. Grounded in Herzberg's two factor theory, the purpose of this qualitative single case study was to explore strategies managers used to increase employee engagement in the nonprofit industry. Participants were 3 managers in South Carolina who successfully implemented strategies to increase employee engagement. Data were collected from semistructured interviews and a review of company documents. Data were analyzed using Yin’s 5-step method of analysis, and 3 themes emerged: providing clear and concise communication, recognition and rewards, and training and development. A key recommendation is for managers of nonprofit organizations to take actions based on the findings such as adding more recognition and rewards programs to increase employee engagement. The implications for positive social change include the possibility of sustainability within the local nonprofit community and improving the quality of life for the employees and members of the community.