Date of Conferral



Doctor of Business Administration (D.B.A.)


Business Administration


Dr. Annie Brown


Small business hiring managers who fail to implement recruitment strategies for

transitioning military veterans face hiring challenges with this population of workers.

Failed recruitment strategies are essential to small business leaders, as failure to attract

highly qualified military veterans places the organizations at a competitive disadvantage.

Grounded in recruitment theory, the purpose of this qualitative multiple case study was to

explore strategies used by leaders of small businesses to recruit, hire, and retain qualified

veterans. The participants included 3 purposefully selected hiring managers from 3 small

businesses in southeastern Virginia, who used successful strategies to recruit, hire, and

retain veterans. Data were collected using semistructured interviews and company

documents. Data were analyzed using thematic analysis, and 4 themes emerged: social

media advertisement, local networking with military facilities, workshop and job

description, and resume review and effective communication. The implications for

positive social change include the potential for small business leaders to catalyze growth

in local economies, increase prosperity, and increase the opportunity to support veteran

military employment.