Date of Conferral
Doctor of Business Administration (D.B.A.)
Dr. Annie Brown
Small business hiring managers who fail to implement recruitment strategies for
transitioning military veterans face hiring challenges with this population of workers.
Failed recruitment strategies are essential to small business leaders, as failure to attract
highly qualified military veterans places the organizations at a competitive disadvantage.
Grounded in recruitment theory, the purpose of this qualitative multiple case study was to
explore strategies used by leaders of small businesses to recruit, hire, and retain qualified
veterans. The participants included 3 purposefully selected hiring managers from 3 small
businesses in southeastern Virginia, who used successful strategies to recruit, hire, and
retain veterans. Data were collected using semistructured interviews and company
documents. Data were analyzed using thematic analysis, and 4 themes emerged: social
media advertisement, local networking with military facilities, workshop and job
description, and resume review and effective communication. The implications for
positive social change include the potential for small business leaders to catalyze growth
in local economies, increase prosperity, and increase the opportunity to support veteran
Stackhouse, Jamillah DeAngela, "Small Business Leaders’ Strategies for Recruiting Veterans" (2020). Walden Dissertations and Doctoral Studies. 8806.