Date of Conferral
Managers are faced with low continuous postadoption usage rates for enterprise social networks implemented at high costs. The problem is a potential loss of value-added benefits when organizations experience a lapse in continuous usage of enterprise social networks among corporate knowledge workers. The purpose of this quantitative study was to test the unified theory of acceptance and use of technology that relates collaboration technology constructs to continuous usage of enterprise social networks for knowledge workers at information technology Fortune 500 companies in the United States. The key research question aimed to examine the relationship among social presence, immediacy of communication, concurrency, and the continuous usage of enterprise social networks. Multiple linear regression analysis was used to test the unified theory of acceptance and use of technology with 107 knowledge workers at information technology Fortune 500 companies in the United States. Key results of the study were that immediacy of communication and concurrency were significantly, positively related to continuous usage, while social presence was not significantly related to continuous usage. The overall regression model was statistically significant, F(3, 103) = 62.64, p < .001; Adjusted R2 = .64, with at least one of the predictor variables a significant predictor of continuous usage, where the study model accounted for 64% of the variance in continuous usage. A recommendation for future researchers is to increase the sample size to increase internal validity. The findings may contribute to positive social change by providing Fortune 500 managers with useful strategic information to increase continuous usage of enterprise social networks which leads to increased innovation.
Gordon, Veleta A., "Social Presence, Immediacy of Communication, Concurrency, and Use of Enterprise Social Networks" (2020). Walden Dissertations and Doctoral Studies. 8716.