Date of Conferral
Doctor of Business Administration (D.B.A.)
Ineffective retention strategies can negatively impact business performance. Corporate real estate organization leaders who lack effective strategies to retain skilled millennial employees are at risk for business performance failure. Grounded in Herzberg’s two-factor theory, the purpose of this qualitative single case study was to explore strategies corporate real estate organizations leaders used to retain skilled millennial employees. The participants comprised 5 corporate real estate organizational leaders in the New England region of the United States who successfully retained skilled millennial employees in their workforce. Data were collected from semistructured interviews and analyzed using Yin’s 5-step process and included coding and word frequency to determine patterns. Two main themes emerged: environmental strategies for corporate real estate leaders to retain skilled millennials and employee relations strategies for corporate real estate leaders to retain skilled millennials. A key recommendation is that corporate real estate organization leaders implement flexible workspace and work arrangements to improve employee retention. The implications for positive social change include the potential to increase corporate real estate leaders’ understanding of millennial employee retention strategies. Leaders who better understand millennial retention strategies may improve employee motivation and relationships, reduce voluntary turnover that, in turn, might sustain organizational profitability, and improved millennial employees’ quality of life.
Carnegie, Dollymae Mellish, "Motivational Strategies to Retain Corporate Real Estate Millennials" (2020). Walden Dissertations and Doctoral Studies. 8684.