Date of Conferral



Doctor of Business Administration (D.B.A.)


Business Administration


Frank C. Bearden


Employee disengagement is a direct threat to business survival. The strategic development of sustainable engagement initiatives results in employee well-being and also mitigates against organizational collapse. Grounded in the conceptual frameworks of employee engagement theory, Deci and Ryan’s self-determination theory, and Kahn’s theory of personal engagement, the purpose of this qualitative single case study was to explore the motivational strategies some media leaders use to keep employees engaged. The participants comprised 5 media leaders in Antigua and Barbuda with at least 2 years’ experience in successful employee engagement. Data were collected in person via semistructured interviews and documents from the media entity were reviewed. During the analysis of the data, 3 themes emerged: flexible leadership, organizational training, and recognition and appreciation. A key recommendation includes prioritizing comprehensive training for all employees to build engagement. The implications for positive social change include the potential for business leaders to enhance the general welfare of employees and increase human capital, as well as implement corporate social responsibility initiatives for the wider community.

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Business Commons