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Public Health


Kourtney Nieves


Phishing rates are increasing yearly and continue to compromise data integrity. The need to guard business information is vital for organizations to meet their business objectives and legal obligations. The purpose of this phenomenological study was to explore security ambassadors’ perceptions of motivating their peers to adopt safe internet behaviors in a large medical campus in Minnesota. Hackman and Oldham’s job characteristic motivation theory was used to frame the study. Data were collected from semistructured interviews with 20 security ambassadors. Data coding and analysis yielded 7 themes: rewarding, value, personal interest, limited information security knowledge, increased interest, communication, and topics lacked variety. Participants stated that they perceived the ambassador program to be of value to the organization and employees, to be rewarding to the ambassador, and to generate increased interest in information security topics among their peers. Results may be used to develop intervention techniques and applications to prevent malicious phishing attempts in health care and other industries, resulting in safer patient/client environments.