Date of Conferral



Doctor of Business Administration (D.B.A.)


Business Administration


William Stokes


In the United States, limitations in funding allocation threaten the viability of small business success. In the United States, women start businesses at faster rates than men do, but women business owners continue to experience challenges in accessing capital to sustain their businesses. Grounded in pecking order theory, the purpose of this qualitative multiple case study was to identify business funding strategies women small business owners in Birmingham, Alabama, used to sustain their businesses for more than 5 years. The participants for this study were 3 women small business owners in Birmingham, Alabama, who have used business funding strategies to sustain their businesses beyond 5 years. The data collection process included semistructured interviews and a review of organizational documents. Using Yin’s five-phased cycle, three major themes emerged: risk tolerance, personal preference, and economic activity. The findings of this study may have a positive effect on social change by enabling women to be leaders in advancing sustainable economic growth that benefits their communities.