Date of Conferral



Doctor of Business Administration (D.B.A.)


Information Systems and Technology


Ronald C. Jones


Small and medium size business owners who do not use information systems effectively degrade business models, reduce customer value, and diminish the prospects for business stability, profitability, and growth. Grounded in the resource based view framework, the purpose of this qualitative multiple-case study was to explore the information systems strategies small business owners used to sustain their business beyond 5 years. A purposeful sample of 5 owners of 5 different small and medium sized businesses in the state of Texas participated in the study. Data were collected via semistructured, face-to-face interviews, company documents, and member checking. Data were analyzed using Yin's 5-step analysis process and resulted in 3 emergent themes: online collaboration and process improvement strategy, a firm's resources strategy, and an emerging technologies strategy. The key recommendation was to implement or improve information systems strategies. The implications for positive social change include the potential for owners of small and medium sized businesses to use the findings to contribute to job creation, economic growth, and the promotion of sustainable communities.