Date of Conferral



Doctor of Business Administration (D.B.A.)




Muhamad S. Hammoud


E-business skills are an essential part of the global market, yet many small and mid-size enterprise leaders lack the necessary training to become competitive. Grounded in the diffusion of innovation theory, the purpose of this qualitative multiple-case study was to explore e-business training strategies small and mid-size enterprise leaders use to increase profitability. The participants comprised 5 small and mid-size enterprise leaders in a metropolitan area in the Gambia who have increased profitability using e-business tools and training strategies. Data were collected from semistructured interviews and company documents. Thematic and content analysis were used to analyze the data. Three themes emerged: strategies for owner self-training on e-business tools, strategies for staff training on e-business tools, and strategy for using YouTube, seminars, and webinars for training. A key recommendation includes utilizing social media for advertising and communicating with consumers and YouTube as a training resource. The implications for positive social change include the potential for small and mid-size enterprise leaders to increase employment, reduce poverty, and improve the livelihood of individuals through increased productivity and profitability.

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