Date of Conferral



Doctor of Business Administration (D.B.A.)




Franz Gottleib


The high failure rates of new business ventures (NBV) negatively affect employment and potential contributions to the economic health of communities. The high NBV failure rate is essential, as NBV sustainability influences job creation and increases employment rates in communities surrounding the NBV. The purpose of this qualitative single case study, using the effectuation conceptual framework, was to explore strategies organization leaders in the state of Missouri used for sustaining NBV operations beyond 5 years. The sample consisted of 6 NBV consultants from a single Missouri NBV consulting firm who have sustained NBVs beyond 5 years. The 6 NBV consultants answered standardized open-ended questions via semistructured interviews. Documentation served as a second data collection source. Data analysis included Yin's 5-step process, a thematic analysis by coding interview text, reducing themes based on redundancies, and combining common themes. The data revealed mindset as a meta-strategy and included three subordinate themes of knowledge-based strategies, network strategies, and systems strategies. The findings from this study can benefit NBV consultants and managers to assess mindset strategies as a foundation for developing subordinate sustainability strategies. The implications for positive social change include the potential for generating tax revenues to strengthen communities and increase support of quality education, contributions to infrastructure and public service expansions, and collaborations for community partnerships.