Date of Conferral







Daphne Halkias


The professionalization of blogs has elevated blogging to an organizational field whereby bloggers develop a legitimate career path. For many minority women bloggers, the transition from being traditionally employed to managing a one-person digital enterprise is often met with racial and gender imbalances created by nontraditional modes of work. The purpose of this qualitative transcendental phenomenological study was to gain a deeper understanding of how African American women bloggers described their lived experiences with managing a one-person digital enterprise and the implications of their racial and gender identity within this nontraditional mode of work. To address this gap, a transcendental phenomenological method was used to collect data from African American women bloggers. This study was framed by 3 key concepts focused on African American women bloggers: Brydges and Sj00F6holm’s concept of personal style blogger, Martinez Dy et al’s concept of women digital entrepreneurs, and Gabriel’s concept of Black female identity online. Data were gathered using 9 virtual semi-structured interviews and analyzed using the modified Van Kaam method. Eight themes emerged when answering the research question. The findings of the research showed that being an African American woman blogger means conducting entrepreneurial activity, working towards financial solvency, being proud of racial identity, and creating and delivering content as a blogger. Results gleaned from this transcendental phenomenological study may help promote social change by bringing awareness to policymakers on the issues of equity, access, and opportunity for marginalized populations who seek to become digital entrepreneurs.