Date of Conferral
Corporate entrepreneurship is dedicated to the continuous exploration of opportunities and leveraging innovation activities to achieve a competitive advantage, improved performance, and prosperity of companies. The problem is that the complex reality of multinational corporations is creating distinct obstacles for subsidiary managers who are attempting to develop and promote entrepreneurial activities. The purpose of this qualitative analytic autoethnographic study was to explore barriers and enablers for corporate entrepreneurship practice by focusing on the individual and organizational processes, culture, and lessons learned from entrepreneurial activities that took place at the selected organization during the last decade. The interviews with 9 participants, who were involved in the activities covered by the study, served to reflect the researcher’s narrative and strengthen the reliability and trustworthiness of the results. The study results are based on the contextual data analysis and involved identified barriers in organizational, cultural, and business environments along with the specific manager’s actions and organizational processes for overcoming them. Findings showed that despite the obstacles in the subsidiary’s internal and external environments, one could achieve acknowledging the value of the subsidiary’s innovation activities and establish foundations for the practice of corporate entrepreneurship. The adaption of the study findings is expected to catalyze social change and strengthen the positive impact of entrepreneurial activities on employees’ motivation and job satisfaction, innovativeness, sustainability, and growth of companies and national economies.