Date of Conferral



Doctor of Business Administration (D.B.A.)


Business Administration


Carol A. Faint


Owners of small businesses who fail to implement adequate employee motivation and retention strategies may experience lost profit and high employee turnover. The purpose of this multiple case study was to explore the managerial strategies that owners of small businesses owners used to motivate and retain sales associates to increase profits. The population for the study included owners of 4 businesses in Texas who successfully implemented employee motivation and retention strategies. Data were collected from semistructured interviews with business owners and from artifacts such as company websites and social media pages. Transformational leadership theory guided the study. Data were analyzed using Yin’s 5 steps of data analysis including compiling data, disassembling data, reassembling data, interpreting data, and drawing conclusions. Three themes emerged from the data analysis: provide financial incentives, increase job satisfaction, and enhance job training. The findings of this study might contribute to positive social change by providing owners of small businesses with strategies to retain employees, which may build customer loyalty and increase business performance and longevity. Business leaders may benefit from these findings by strengthening relationships with employees and improving the overall performance of the organization. The results of this study could also contribute to positive social change by helping other small business owners implementing motivation and retention strategies, which might enhance business sustainability. Business sustainability supports both local and state economies and fosters an optimum distribution of resources in the community.

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