Date of Conferral
2019
Degree
Ph.D.
School
Management
Advisor
Raghu B. Korrapati
Abstract
Technology and communication skills simultaneously increase organizational productivity and decision-making. However, excessive use of technology to make decisions can diminish the added benefits that nonverbal communication can bring. The interpersonal sensitivity effects on perception of service quality model, face-to-face communication versus teleconferencing, the technology acceptance model, and decision-making were the conceptual framework of the study. The research questions examined how excessive use of technology to make decisions can diminish the added benefits that nonverbal communication can bring to organizational leadership decision-making. Employing an exploratory multiple case study design, organizational leaders from the Southern California region, ranging in seniority from team-leader through executive, completed 25 member-checked interviews and 15 qualitative questionnaires. Using Yin's 5-step approach to analyzing the data, 8 themes remerged. From these themes, I developed 5 findings regarding technology, non-verbal communication, and decision-making. My study affects positive social change by educating organizational leaders on the importance of distancing themselves from work during nonwork hours, encouraging organizational leaders to develop guidelines around the use of teleconference software, promoting organizational learning with an emphasis on soft-skill training, and acknowledging when there is a misunderstanding in nonverbal communication. Organizational leaders can improve decision-making by using the favorable traits associated with both electronic and nonverbal behavioral communications.
Recommended Citation
McRae, Brad Marcus, "Technology and Organizational Decision-Making: A Qualitative Case Study Approach" (2019). Walden Dissertations and Doctoral Studies. 7490.
https://scholarworks.waldenu.edu/dissertations/7490
