Date of Conferral



Doctor of Business Administration (D.B.A.)


Business Administration


Rocky Dwyer


Leaders of nonprofits businesses adopt revenue diversification strategies to create innovative program services, creative ways to source materials, utilize volunteers and community partnerships, and identify business solutions related to solving societal problems. To continue providing services, it is crucial for nonprofit leaders to maintain adequate financial resources. The purpose of this single-case study was to explore revenue diversification strategies used by 3 leaders of a nonprofit organization in western California of the United States using Markowitz's modern portfolio theory as the conceptual lens. Data were collected through in-depth semistructured interviews and examination of organizational documents, internal archival data, and online databases. Through thematic analysis, 8 revenue diversification themes emerged: adding income streams; establishing practical financial performance measures; establishing operating reserve; achieving financial health, sustainability, and resilience; building organizational capacity; adopting transparency; achieving efficiency and effectiveness; and conducting active surveys. Additionally, 10 recommendations were identified: developing written procedurals, developing a process improvement strategy, engaging in contingency planning, increasing transparency and governance, using metrics for donor attrition and retention, developing and upgrading technology, increasing staff capacity, creating an employee handbook, conducting active surveys to reinforce additional services, establishing performance measures. These findings may have implications for positive social change, including the potential to contribute to nonprofit leaders' models of effective strategies with processes to grow income sources to support organizational sustainability and support a leader's ability to improve and maintain service offerings, while avoiding dependence on single source of revenue.